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In the 3 month shoot, I traveled to over 12 states to capture every struggle while training, every heartbreak while racing, and every win after a nail-biting race. Authenticity was part of the fundamentals while creating this series that was inspired by “F1 Drive to Survive”. I created a content structure for a brand new YouTube channel as well as revived dead Instagram and TikTok pages with short snippets of the longer form series. The result of this series was sold-out merch and a whole new generation of hardcore fans.
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